Hire a branding company to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.
Develop a mission statement that shows your reason for being and the value you provide to your customers.
Develop a memorable tagline that expresses who you are and what you do.
Branding is very important because it is how others see your company. Your band or “logo” is one of the first things people see. If you drive down the road and see a large yellow M somewhere you know that is McDonald’s Same goes with Burger King, Nike , Adidas, and so forth.